Valeriia Iushmanova
Topic: «Ethical use of deepfake technology in media and advertising»
The rise of artificial intelligence (AI) and generative adversarial networks (GAN) has introduced the world to deepfake technology, enabling the creation of highly realistic images, videos, and audio. Though its creative potential is immense, especially in fields like cinema, entertainment, and advertising, deepfakes pose ethical challenges around privacy, consent, and disinformation.